You have created and optimized your website for a given set of keywords that define your activity, your products, your services, your offers, your customers, etc. As such, you most likely have a good idea about which searches and queries should make your website appear in the list of search engine results. Now that your website is fully tweaked and optimized, you naturally want to know how it fares in Google Search results!
1. Definition: Position on Google
The position of a website (or rather of a page on a website) on a search engine is the rank, the spot at which it will come up in the search results for a given set of keywords as searched by a given user. This position can changedepending on the search engine itself (Google, Bing, Yahoo, etc) and on the country of origin (yahoo.com for the United States, google.fr for France, bing.ca for Canada, etc).Good to know if you are targetting an international audience.
For example: if I'm looking for the set of keywords: "photo editor online" on google.com, the tool Pixlr arrives in first position on Google.
This is the first result presented to the user after research.
On the other hand, if I search for the same thing on yahoo.fr, the result comes up on the 30th position. No so good! Beware: Don't try to check how your pages fare on Google using your own browser. Indeed, Google "learns" about your browsing habits as you use the Internet and slightly modifies its search results based on the profile it builds about you over time. This will consequently introduce a bias in terms of results returned by the search giant.
2. How to check the position of my site?
Free tools let you determine the exact position of your website based on a keyword or group of keywords.
So you can measure the progress of your website based on your actions (optimizing your links, your URL, page titles and page content).
How to evaluate the position of my website?
A few free tools allow you to get an accurate picture of the position of your website or that of a page of your website based on a keyword or a series of keywords. You will then be able to precisely gauge the progression of your ranking depending on your actions and strategy (optimizing links, URLs, page titles or content).The more your ranking increases, the more visible your website becomes, the more visitors you end up getting. QED!
You can use idichvuseo.com to get a precise picture of our progression on a series of pre-determined keywords, it is free of charge and has proven to be reliable.
- Keyword: Enter your keywords
- Domain: Enter the address of your website
- Wait for about 15 seconds...
- The result appears in yellow
Our example: We offer a free service to edit images online called Pimagic, and we wanted to appear on the group of keywords: "free editor online" with the page "http://www.pikock.com/7/pimagic-free-online-image-editor-made-for-everyone"
Result: On average, the page appears in 60th position.
Specify the location (if necessary)
Depending on your target and therefore the country of residence or even your target language, you need to set filters to select the country and language.
3. On which keywords is my website best positioned?
There are the keywords on which you would like to be to be well-positioned and the keywords on which you're positioned by Google. After analyzing your website, Google will automatically tie those keywords to your website so as to best present it to users upon search.
The question is thus: "What are the keywords associated to my website?"
If you're already tracking your website though Google Webmaster, you have access to that information. Go to Traffic and Search Queries.
The information presented in this table includes:
- Query = search keywords in Google
- Print = number of times your site was presented to a user after a search on the keyword
- Click = Number of times your site has been clicked by a user after a search on the keyword
- CTR = Click Through Rate. This the number of clicks divided by the number of impressions
- Avg Position = The average position of your site after a search with those keywords.
If you want to know the exact page that appears depending on the keywords you simply click on the request in blue. Google will than tell you which page it presents to users.
4. To summarize the information presented in this article
The tracker progression smallseotools.com/keyword-position will measure the progress of the positioning of your site on the keywords on which you wish to be presented to users.To have any chance of being clicked, aim for the first page of Google results. (i.e. position 1 to 10). Google Webmaster let you know which keywords generate traffic through their proper positioning.
So, are you away from the first page of Google? Apply our recipes and find out...